The first stage of a multi club ownership strategy by Brera Holdings PLC has taken a major step forward as the company announces an agreement has been struck with SS Juve Stabia srl to acquire a 52 per cent share. The Second Team of Naples, storied club Juve Stabia, is known for a rich footballing history and the acquisition is yet another example of Brera’s determination to expand its portfolio of sports clubs around the world.
Details of the Acquisition
Just minutes after Juve confirmed Bono was being sold, Brera Holdings finalized the first phase of its acquisition agreement with Juve Stabia President Andrea Langella’s XX Settembre srl, the parent company of Juve Stabia. The executed Sale and Purchase and Investment Agreement (SPA) immediately requires the payment by immediate cash and shares of Juve Stabia and its major shareholder. Under the SPA, Brera will receive 22 percent ownership stake in the club, rising to 52 percent by March 2025 if conditions are rolled out as agreed.
This acquisition is in line with the strategic goals of revenue growth, operational efficiency and sustainable, long-term value creation enabled by Brera’s multi club ownership (MCO) approach. Brera Holdings’ founder, and the club’s Executive Chairman Daniel McClory is optimistic about the partnership, especially due to the club’s potential and the fact it was in such a strong position in Serie B. “We are fortunate to partner with President Andrea Langella and Juve Stabia’s management.” It’s a perfect next step for us to continue our investment journey,” McClory told Reuters.
Strategic Importance of Juve Stabia
The club, nicknamed ‘The Second Team of Naples,’ has a strong base and a bit of a competitive edge in Serie B and sees Brera’s investment as an opportunity to leverage the club’s existing infrastructure and player development skills. Having a footballing background based in greatness, Juve Stabia is a chance for Brera to present itself in the Italian footballing landscape.
This is part of Brera’s wider strategy of assimilating recent football clubs into their portfolio in order to improve the performing of these clubs by way of professional management and in states of the art practices. It also backs up Brera’s pledge to bring up talent as much as the clubs grow.
Advisory and Legal Support
M&A advisory services were provided by Juve Stabia to Zephiro Investments led by founding partner Joseph Grosso. Barone & Associati represented the club and BonelliErede the initiator, Brera Holdings. Brera was represented by Bevilacqua PLLC, U.S. legal advisors, to complete the agreement in a smooth manner.
Brera Holdings’ Vision
She said that Brera Holdings is a dynamic player in the sports industry. It is an emerging football and sports clubs company that ventures to acquire and develop clubs around the world. Brera FC was known as ‘The Third Team of Milan,’ founded in 2000 and built its reputation initially by first building Brera Holdings. The FENIX Trophy, a non professional pan European tournament that they organise is recognised by UEFA and covered in many media such as BBC Sport and ESPN.
The company’s expansion efforts include:
- Africa: Establishing Brera Tchumene FC in Mozambique in March 2023. The team quickly rose to the First Division after winning its post-season tournament.
- North Macedonia: Acquiring a 90% stake in FK Akademija Pandev, renamed Brera Strumica FC, in April 2023.
- United Kingdom: Making a strategic investment in Manchester United PLC in June 2023, yielding a 74% gain.
- Women’s Volleyball: Acquiring a majority stake in UYBA Volley, an Italian women’s professional volleyball team, in July 2023.
- Mongolia: Gaining control of Bayanzurkh Sporting Ilch FC, renamed Brera Ilch FC, in September 2023.
- Women’s Football in North Macedonia: Establishing Brera Tiverija FC as a subsidiary of Brera Strumica FC in June 2024.
Financial Performance and Market Impact
Financial performance of Brera Holdings has been strong. In 2023, revenue at the company amounted to EUR 1.15 million, more than 606% up on 2022. Brera’s strategic investments saw 74% gain on the Manchester United PLC where the firm reported losses of EUR 4.44 million in 2023.
The announcement of the initial closing with Juve Stabia left investors optimistic over the prospect of the acquisition, seeing shares rise by over 32% over the course of the day. The company’s shares were trading at USD 0.900 Friday, up from a closing price of USD 0.742 a day earlier.
Social and Growth Opportunities
This extends beyond financial performance, it’s about social impact, and innovation. Among others, the company endeavours to develop sports in the community, explore new talents and drive sustainable growth.
Juve Stabia’s inclusion in Brera’s portfolio should efficiently improve its operatinal efficiency and competitiveness. The club seeks through the partnership to boost partners’ confidence in leveraging Brera’s expertise in player development, sponsorship acquisitions and their fan engagement capabilities.
Forward Looking Statements and Challenges
The acquisition, says Brera, is a double edged sword as it comes with opportunities and challenges in what can be a brutal landscape. Success will be hard to come by if the company cannot attract and keep top talent and doesn’t grow their fanbase and secure sponsorships. However, economic trends, sport popularity ups and downs, can also influence Brera’s performance.
Brera also states that its forward looking statements are based on the expectation that it will be able to overcome these challenges. The strategic vision of the company is based on value creation for long term, growth from innovation and social impact.
Conclusion
The first step in Brera Holdings expanding its global sports portfolio by purchasing a 52 per cent stake in Juve Stabia is a massive success and shows the global reach of the company will only grow in line with its ambitions. Brera intends to become a strategic investor, more operationally efficient and socially impactful in the international sports market. Together, Juve Stabia becomes part of Brera’s ecosystem and the partnership has the potential to open up new sources of growth for the two bodies alike and a promising future for football.
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